asbestos filter cigarette ad Knee jerk reactions to a perceived safety problem can lead to doing more harm. The concept that cigarettes caused cancer is not new. In 1952 the Lorillard Tobacco Company marketed the original Dead ends - the tobacco

Dead ends the tobacco industry's quest for a 'safe' combustible cigarette Global State of Tobacco Harm Reduction Kent cigarettes, introduced in 1952 by the P. Lorillard Company, utilized a Micronite filter made primarily of crocidolite (blue asbestos), one of the most dangerous forms of the mineral. This marketing as Exhibit: When cigarette filters were made of asbestos The Cancer History Project asbestos filter cigarette ad Let's Smoke Girls img0568 Micronite Filter The Center for the Study of Tobacco and Society In 1952, the Kent cigarette brand introduced a filter called "Micronite" in response to growing cancer concerns associated with tobacco use. This asbestos filter, made from a group of natural mineral fibers

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